Data Clean Rooms: Breaking Down Barriers to Collaboration

Watch on-demand as InfoSum’s Chief Operating Officer Lauren Wetzel, and AWS's Global Head of BD and GTM, AWS Clean Rooms and AWS Entity Resolution, Adam Solomon, delve into the world of data clean rooms. They explore how the transformative power of data clean rooms drive marketing performance while safeguarding consumer privacy, including:

• How data clean rooms empower marketing planning, activation, and measurement
• Strategies for safeguarding consumer privacy while increasing personalization
• Interoperability and how clean rooms are partnering to accelerate market adoption
• How collaboration enhances performance, ROI, and business outcomes