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Are data clean rooms starting to become second nature?
New standards are about to propel data clean rooms to new heights
High match rates don’t really matter - here’s why
InfoSummit: Retail Media
Lucy McKillop, Outvertising: “Make a difference”
Nic Travis, Lloyds Banking Group: “Do the right thing”
Barb tests ad viewing measurement on Netflix, plans API extension for video sharing platforms
Retail Media: Growth market explores potential
Publicis and ITV partner on audience addressability
ITV, Publicis Media addressable audience partnership
How Google expanded its data clean room tools for post-cookie ad targeting
Is this the year for digital retail media?
Renault and Axel Springer improve advertising performance with first-party data
The Secure Data Clean Room
Incrementality powered by first-party data