Cashing in on the second-party data clean room opportunity
Are data clean rooms starting to become second nature?
New standards are about to propel data clean rooms to new heights
High match rates don’t really matter - here’s why
InfoSummit: Retail Media
Lucy McKillop, Outvertising: “Make a difference”
Nic Travis, Lloyds Banking Group: “Do the right thing”
Barb tests ad viewing measurement on Netflix, plans API extension for video sharing platforms
Retail Media: Growth market explores potential
Publicis and ITV partner on audience addressability
ITV, Publicis Media addressable audience partnership
How Google expanded its data clean room tools for post-cookie ad targeting
Is this the year for digital retail media?
Renault and Axel Springer improve advertising performance with first-party data
The Secure Data Clean Room
Incrementality powered by first-party data
