Bridge the identity gap across mobile, display and TV, to unlock the next-generation ecosystem where multiple identity types and platforms can be seamlessly connected.
Utilise both deterministic identity matching on personal data, and probabilistic methods such as IP address to deliver greater accuracy of identity resolution.
Marketing is delivered at an unrivalled scale with no reliance on a single form of identity. Enabling match rates to be maximised across any number of channels.
Build trusted data co-ops, that power cross-dataset analysis that delivers transparent insight that can drive accurate and reliable attribution and ROI measurement.
InfoSum powers Experian’s Match identity solution. Match provides UK publishers with addressability at scale, without relying on third-party cookies or requiring a logged-in audience.
Achieve more effective people-based marketing across video-on-demand services by enabling advertisers to match their first-party customer data against addressable audiences from Europe's top broadcasters.Learn more
US brands and media owners want to move to an open identity ecosystem and be able to select with complete transparency the identity partner and matching keys that delivers the highest match rate for their goals.Learn more
If you’re ready to start building your own decentralised ecosystem, get in touch with our team today!