Not all brands have access to large amount of first-party data. CRM augmentation enables brands with low levels or no CRM data of their own to augment and enrich their customer intelligence by safely tapping into knowledge held by the retailers, media owners, and other second and third-party data providers.
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Collaborative Data Solutions: The Evolution of Identity in a Privacy-First, Post-Cookie World
Unlock the full potential of your data in a privacy-first world