Collaborative Data Solutions: The Evolution of Identity in a Privacy-First, Post-Cookie World

The latest research from Winterberry Group delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. This comprehensive report covers:

• The drivers of collaborative data solutions
• Collaboration and the future of the market rely upon permission
• Collaborative data solutions
• Collaboration’s impact on the advertising and marketing ecosystems
• Outlook for collaborative data solutions