Building Advanced TV Ecosystems

Privacy-safe data collaboration is empowering media owners to establish advanced TV ecosystems. These ecosystems enable brands to match their first-party data against the media owner’s addressable audience, deliver targeted advertising and accurately measure effectiveness. 

This step-by-step guide explores how media owners can empower brand marketers to build and activate high-performing custom audiences while prioritizing the privacy of consumers. 

Download this guide to learn how to:

  • Prepare for collaboration
  • Connect with brands
  • Build custom audiences
  • Boost the scale of these audiences
  • Accurately measure effectiveness
Download this Guide.

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