Privacy-safe data collaboration is empowering media owners to establish advanced TV ecosystems. These ecosystems enable brands to match their first-party data against the media owner’s addressable audience, deliver targeted advertising and accurately measure effectiveness.
This step-by-step guide explores how media owners can empower brand marketers to build and activate high-performing custom audiences while prioritizing the privacy of consumers.
Download this guide to learn how to:
Discover how to power your retail media ecosystem through first-party data collaboration
Discover the top four data collaboration opportunities for retail media