Privacy-safe data collaboration is empowering media owners to establish advanced TV ecosystems. These ecosystems enable brands to match their first-party data against the media owner’s addressable audience, deliver targeted advertising and accurately measure effectiveness.
This step-by-step guide explores how media owners can empower brand marketers to build and activate high-performing custom audiences while prioritizing the privacy of consumers.
Download this guide to learn how to:
Learn how brands can enrich customer intelligence with second-party data
Collaborate with complementary brands to enhance your advertising performance