Building Advanced TV Ecosystems

Privacy-safe data collaboration is empowering media owners to establish advanced TV ecosystems. These ecosystems enable brands to match their first-party data against the media owner’s addressable audience, to deliver targeted advertising and accurately measure effectiveness. 

This step-by-step guide explores how Advanced TV media owners can empower brand marketers to build and activate high-performing custom audiences while prioritizing the privacy of consumers. 

Download this guide to learn how to:

• Prepare for collaboration
• Connect with brands
• Build custom audiences
• Boost the scale of these audiences
• Accurately measure effectiveness