Privacy-safe data collaboration is empowering media owners to establish advanced TV ecosystems. These ecosystems enable brands to match their first-party data against the media owner’s addressable audience, deliver targeted advertising and accurately measure effectiveness.
This step-by-step guide explores how media owners can empower brand marketers to build and activate high-performing custom audiences while prioritizing the privacy of consumers.
Download this guide to learn how to:
Winterberry Group's latest report, Outlook for Identity in Advanced TV: Challenges and Opportunities.
Collaborative Data Solutions: The Evolution of Identity in a Privacy-First, Post-Cookie World