Privacy-safe data collaboration is empowering media owners to establish advanced TV ecosystems. These ecosystems enable brands to match their first-party data against the media owner’s addressable audience, to deliver targeted advertising and accurately measure effectiveness.
This step-by-step guide explores how Advanced TV media owners can empower brand marketers to build and activate high-performing custom audiences while prioritizing the privacy of consumers.
Download this guide to learn how to:
Deliver better shopper and media experiences with privacy-safe data collaboration
Unlock the power of your first-party data to drive marketing effectiveness this Black Friday