Foursquare and InfoSum announce privacy-safe data collaboration partnership
Foursquare will utilize InfoSum’s Bunkers for privacy-safe data matching.
(New York, NY) July 21, 2021 - Foursquare, the leading independent location data and technology platform, today announced an agreement with InfoSum, the world’s leading data collaboration platform. The partnership will further Foursquare’s capabilities to provide privacy-safe and secure collaboration with brands and media owners through the InfoSum platform.
With today’s more privacy-conscious consumers, brands and media owners have adapted to ensure that data is appropriately and safely handled. Customer-centric companies are no longer comfortable sharing data with third parties to enable collaboration. InfoSum’s technology solution provides Foursquare with a neutral and secure way to collaborate with brands and media owners in a privacy-first manner. With InfoSum's 'non-movement of data' technology, Foursquare delivers faster and secure data collaboration, future-proofed against the loss of third-party cookies.
“Foursquare works with many of the world’s leading brands and enterprises, and each company has different needs when it comes to data delivery and exchange,” said Scott Townsend, Director of Business Development at Foursquare. “Our partnership with InfoSum unlocks yet another privacy-focused way for users to access and interact with our data.”
InfoSum’s patented Bunkers will be employed by Foursquare to collaborate with counter parties via neutral, privacy-safe matching with brands and media owners for analysis, enrichment, activation and measurement use cases.
“InfoSum is built to provide privacy, security, and trust between parties - whether between brands and media owners or between companies and their customers,” said Trip Foster, InfoSum SVP of Partnerships. “Foursquare's vision is to provide future-ready data collaboration solutions for their customers and partners, creating an ideal partnership. We’re thrilled to work with Foursquare to deliver on this vision. By empowering companies to collaborate across first-party data without sharing it, they can deliver richer brand experiences while always prioritizing the privacy of their customers.”
InfoSum is the world’s leading data collaboration platform empowering companies to deliver better customer experiences while prioritizing customer privacy. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without moving or sharing data. Since launching the platform in 2019, global customer-oriented companies across financial services, CTV, retail, healthcare, gaming, and entertainment trust InfoSum to seamlessly and compliantly deliver better customer experiences.
InfoSum was founded in 2015 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum is based in the US, UK and CE, with offices across Europe and North America. The company is poised for exponential growth in 2021, with a Series A investment, and a rapidly expanding client base.
Read more at www.infosum.com.
Foursquare is the leading independent location technology company dedicated to building solutions that help businesses make smarter decisions and developers create more engaging experiences. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by the world’s largest enterprises and most recognizable brands, helping them tap into location intelligence to create better customer experiences and smarter business outcomes.
Read more at foursquare.com.