Data Clean Rooms: Powering a new era of identity resolution

Watch on-demand as Valerie Mercurio, VP, Business Development at InfoSum, and Ryan Engle, VP, Identity Products, Platform Partnerships, and Credit Marketing at TransUnion, discuss how data clean rooms are ushering in a new era of identity resolution, including how:

• InfoSum and TransUnion give brands and media owners more scale, insight, and control over their first-party data.
• Organizations can leverage TransUnion Unified Identity within the InfoSum platform to boost match rates, extend reach, and generate deep consumer insights.
• InfoSum gives clients the freedom and transparency to pick the identity provider that works best for their business.
• TransUnion enables direct first-party data onboarding directly to premium media partners.