For too long, the advertising industry has relied on complex models that require vast amounts of sensitive customer data to be consolidated and commingled by a third party to perform measurement calculations. The process is slow, costly, and unsafe.
To add to the challenges, legacy measurement solutions are at risk of becoming obsolete due to the regulatory, technological, and consumer landscape. Marketers need a more accurate, sustainable, and secure way to approach measurement.
Watch on-demand as InfoSum’s VP, Product Marketing, Devon DeBlasio, and Scott Kozub, VP, Data and Activation Products at Experian Marketing Services, explain how data clean rooms are revolutionizing measurement strategies.