SOLUTIONS

Decentralised data onboarding

Unlock the power of your first-party data with InfoSum’s end-to-end data onboarding solution. Enabling you to deliver relevant and timely marketing faster and at a greater scale than ever before.

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Onboarding your first-party data with InfoSum delivers...

InfoSum Privacy

Speed

Never miss an opportunity to deliver relevant and timely marketing. Streamlined legal and privacy review and cutting-edge technology deliver accelerated data onboarding.

Speed
InfoSum Privacy

Ease-of-Use

Instantly measure the intersection between your first-party data and our best-of-breed activation partners. Empowering transparent decision making when onboarding your data.

Platform
InfoSum Privacy

Scale

Deliver marketing at an unrivalled scale with no reliance on a single form of identity. Enabling you to maximise match rates across any number of channels.

Identity

Decentralisation

Legacy data onboarding solutions required customer data to be moved into a third-party environment, where the data is ‘flattened’ to their proprietary third-party ID.

InfoSum’s data onboarding solution is built on a decentralised identity infrastructure that removes the need to share Personal Data with a third-party.

Identities are matched deterministically either using the unique identifiers that already exist in each dataset, or via an ‘identity bridge’ with one of InfoSum’s trusted identity partners.

Federated architecture
First Generation Data Clean Rooms

Cookieless Identity

With third-party cookies and other third-party identifiers under increased scrutiny from regulators and now actively blocked by all the major web browsers, Personal Data (PII), such as an email address, is becoming an increasingly important identifier. However, using Personal Data to match identities between data sets, requires an increased focus on privacy and security.

InfoSum provides a privacy-by-design data clean room environment to deterministically match identifiers on Personal Data, providing a cookieless solution that enables advertisers to utilise their first-party data within the advertising ecosystem.

Identity
Decentralisation

Omnichannel

InfoSum doesn’t rely on a single form of identity. This allows us to remain completely identity agnostic and not be constrained by the limits of what one identity or identifier can support.

By taking this approach, advertisers can match their first-party customer data against any addressable audience across any media channel. This unlocks the ability to plan holistic marketing campaigns across digital, mobile audio and connected TV to unlock true omnichannel marketing.

Identity
InfoSum Approach

Privacy-by-Design

Privacy has been built into every element of InfoSum’s platform, delivering a truly privacy-by-design data onboarding solution. By utilising a federated architecture, data can remain decentralised and in control of the data owner, while also enabling identities to be matched and analysis conducted - all without sharing any of the underlying data.

All results are at an aggregated statistical level and are designed to drive data insights, planning and measurement. Additionally, differential privacy techniques are applied to all results generated, ensuring that no single individual can ever be identified through the platform.

Privacy-by-design
Privacy-by-Design

InfoSum Identity partners

InfoSum remains completely agnostic, enabling brands to activate across their chosen identity partner or combination of partners.

Best of breed activation partners

How first-party data onboarding works with InfoSum

Data Upload

Data is uploaded to a dedicated instance, running on secure cloud infrastructure, known as a Bunker. Only you have access to this, and the data never leaves.

Data Upload

Receive Permissions

Where a relationship exists with an identity partner, they will need to send you a permission to use their identity graph in your analysis.

Receive Permissions

Conduct Analysis

Through the connections tab, you can instantly see the intersection between your data and the identity partner’s identity graph. 

Further analysis can be conducted of the audience, and segments created.

Conduct Analysis

Send for Activation

Once your audience segment has been created, this can be sent for direct activation via the identity partner.

When this happens, only the identity partners own unique IDs are sent, ensuring your data is never shared.

Send for Activation
WE DON’T OWN ANY DATA
WE DON’T OWN ANY DATA

We don’t hold any data. We provide the identity infrastructure to power a decentralised ecosystem.

YOU DON’T GIVE US ANY DATA
YOU DON’T GIVE US ANY DATA

Federated technology keeps your data in its own unique Bunker, that only you can access.

YOU DON’T GIVE US ANY DATA
WE DON'T GIVE ANYONE YOUR DATA

You remain in control of who can analyse your data. This never grants access to the raw data.

WE CONNECT DATA WITHOUT SHARING IT
WE CONNECT DATA WITHOUT SHARING IT

Offline data is matched to online identifiers without sharing the data with a third-party identity vendor.

Case Study

Download our case study to find out how a national supermarket was able to onboard their first-party data, enabling them to deliver relevant and timely advertising to their loyalty cardholders.

Start onboarding your first-party data today

Deliver more relevant and timely marketing faster and at greater scale than ever before, with our end-to-end data onboarding solution.