SOLUTIONS

First-party Data Onboarding

Unlock the power of your first-party data with the only end-to-end data onboarding solution that requires no movement of data.

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Onboarding your first-party data with InfoSum delivers...

Infosec completed in
7
DAYS
End-to-end onboarding in
90
MINUTES
Audience analysis in
30
SECONDS
WE DON’T OWN ANY DATA
WE DON’T OWN ANY DATA

We don’t hold any data. We provide the identity infrastructure to power a decentralised ecosystem.

YOU DON’T GIVE US ANY DATA
YOU DON’T GIVE US ANY DATA

Federated technology keeps your data in its own unique Bunker, that only you can access.

YOU DON’T GIVE US ANY DATA
WE DON'T GIVE ANYONE YOUR DATA

You remain in control of who can analyse your data. This never grants access to the raw data.

WE CONNECT DATA WITHOUT SHARING IT
WE CONNECT DATA WITHOUT SHARING IT

Offline data is matched to online identifiers without sharing the data with a third-party identity vendor.

InfoSum

Deterministic data onboarding

Unlike legacy onboarding services that rely on removing PII and replacing it with a third-party identifier, such as a hashed email, InfoSum enables PII to be used as a unique identifier in a privacy-safe environment. InfoSum is uniquely capable of activating your data, without it ever leaving your direct control.

InfoSum can match your data at an individual level, using your PII without ever sharing it. Our platform works intelligently to match fully deterministically or by creating combination keys using your data. This results in a higher match rate with no reliance on third-party cookies.

InfoSum’s approach to Data Onboarding
Omnichannel activation

Omnichannel activation

By not relying on a single identifier, InfoSum is not limited to a one channel (mobile, desktop, TV etc.). Identities can be matched across multiple channels to deliver holistic planning and activation.

Fastest onboarding process

Fastest onboarding process

Data processing at the speed of light means onboarding is complete within minutes rather than hours or days, delivering your data to your chosen partner faster than anyone else.

Privacy focused onboarding

Privacy focused onboarding

Overlay first-party data and identity graph data to tag IDs for activation. This removes the need to transfer raw personal data to a third-party, and limits data movement to the identity graph’s IDs.

Streamlined infosec process

Streamlined infosec process

InfoSum’s privacy-by-design technology, and security-as-a-service data onboarding solution makes contracting and infosec fast, simple and easy.

How first-party data onboarding works with InfoSum

Data Upload

Data is uploaded to a dedicated instance, running on secure cloud infrastructure, known as a Bunker. Only you have access to this, and the data never leaves.

Data Upload

Receive Permissions

Where a relationship exists with an identity partner, they will need to send you a permission to use their identity graph in your analysis.

Receive Permissions

Conduct Analysis

Through the connections tab, you can instantly see the intersection between your data and the identity partner’s identity graph. 

Further analysis can be conducted of the audience, and segments created.

Conduct Analysis

Send for Activation

Once your audience segment has been created, this can be sent for direct activation via the identity partner.

When this happens, only the identity partners own unique IDs are sent, ensuring your data is never shared.

Send for Activation

Best of breed activation partners

InfoSum remains completely agnostic, enabling brands to activate across their chosen identity partner.

Best of breed activation partners

Case Study

Challenge

A national supermarket wanted to ensure relevance in its advertising message to their loyalty cardholders across programmatic. This involves specific messaging for existing customers for retention and upselling purposes, and suppression for their prospecting messages to maximise media spend.

As this data is limited to name, email and home address, they wish to fuse this data with online cookie data to deliver targeted advertising.

Download our case study to find out how InfoSum provides a first-party data onboarding solution that promotes trust and retains data privacy.