Fill out the form and a member of the InfoSum team will get in touch to arrange a demo of the world’s first Unified Data Platform.
We don’t hold any data. We provide the identity infrastructure to power a decentralised ecosystem.
Federated technology keeps your data in its own unique Bunker, that only you can access.
You remain in control of who can analyse your data. This never grants access to the raw data.
Offline data is matched to online identifiers without sharing the data with a third-party identity vendor.
Unlike legacy onboarding services that rely on removing PII and replacing it with a third-party identifier, such as a hashed email, InfoSum enables PII to be used as a unique identifier in a privacy-safe environment. InfoSum is uniquely capable of activating your data, without it ever leaving your direct control.
InfoSum can match your data at an individual level, using your PII without ever sharing it. Our platform works intelligently to match fully deterministically or by creating combination keys using your data. This results in a higher match rate with no reliance on third-party cookies.
By not relying on a single identifier, InfoSum is not limited to a one channel (mobile, desktop, TV etc.). Identities can be matched across multiple channels to deliver holistic planning and activation.
Data processing at the speed of light means onboarding is complete within minutes rather than hours or days, delivering your data to your chosen partner faster than anyone else.
Overlay first-party data and identity graph data to tag IDs for activation. This removes the need to transfer raw personal data to a third-party, and limits data movement to the identity graph’s IDs.
InfoSum’s privacy-by-design technology, and security-as-a-service data onboarding solution makes contracting and infosec fast, simple and easy.
Data is uploaded to a dedicated instance, running on secure cloud infrastructure, known as a Bunker. Only you have access to this, and the data never leaves.
Where a relationship exists with an identity partner, they will need to send you a permission to use their identity graph in your analysis.
Through the connections tab, you can instantly see the intersection between your data and the identity partner’s identity graph.
Further analysis can be conducted of the audience, and segments created.
Once your audience segment has been created, this can be sent for direct activation via the identity partner.
When this happens, only the identity partners own unique IDs are sent, ensuring your data is never shared.
InfoSum remains completely agnostic, enabling brands to activate across their chosen identity partner.
A national supermarket wanted to ensure relevance in its advertising message to their loyalty cardholders across programmatic. This involves specific messaging for existing customers for retention and upselling purposes, and suppression for their prospecting messages to maximise media spend.
As this data is limited to name, email and home address, they wish to fuse this data with online cookie data to deliver targeted advertising.