Audience Insights powered by first-party data

Safely connect multiple first-party datasets to measure the intersection in customer databases, analyse available data attributes and unlock rich insights.

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Audience Insights
Instant insights

Instant insights

Access is controlled by rich permission systems. Once these have been granted, analysis is available instantly.

Enriched understanding

Enriched understanding

Utilise demographic and behavioural data in the intersection to validate and enrich your current customer knowledge.

Targeted activation

Targeted activation

Build accurate segments for direct activation, suppression models, and look-alikes.

Case Study


A US based retailer is launching an advertising campaign and is investigating a new relationship with a multichannel video service provider to serve the ads.

The retailer wishes to validate the quality of the data and analyse the intersection in the two customer bases to better understand the synergy in customer profiles.

Download our case study to find out how you can safely connect first-party datasets to unlock rich audience insights.

Benefits of the InfoSum Solution

Privacy-Safe Analysis


Aggregate level results and differential privacy features prevent any single individual being identified within a dataset.



Federated Architecture and Insights Engine overcomes trust barriers by removing the need to share and centralise data.

Simple Data Processing

Simple Data Processing

AI-powered normalisation and mapping removes the need for a complex and expensive ETL projects.

Complete Control


Each party retains complete control over their data through decentralisation and rich permission controls.