SOLUTIONS

Audience Insights powered by first-party data

Safely connect multiple first-party datasets to measure the intersection in customer databases, analyse available data attributes and unlock rich insights.

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Audience Insights
Instant insights

Instant insights

Access is controlled by rich permission systems. Once these have been granted, analysis is available instantly.

Enriched understanding

Enriched understanding

Utilise demographic and behavioural data in the intersection to validate and enrich your current customer knowledge.

Targeted activation

Targeted activation

Build accurate segments for direct activation, suppression models, and look-alikes.

Unlock rich audience insights without sharing your data

WE DON’T OWN ANY DATA
WE DON’T OWN ANY DATA

We don’t hold any data. We provide the identity infrastructure to power a decentralised ecosystem.

YOU DON’T GIVE US ANY DATA
YOU DON’T GIVE US ANY DATA

Federated technology keeps your data in its own unique Bunker, that only you can access.

YOU DON’T GIVE US ANY DATA
WE DON’T GIVE ANYONE YOUR DATA

You remain in control of who can analyse your data. This never grants access to the raw data.

WE CONNECT DATA WITHOUT SHARING IT
WE CONNECT DATA WITHOUT SHARING IT

First-party data sets are matched using existing identifiers, removing the need to share data.

Case Study

Challenge

A US based retailer is launching an advertising campaign and is investigating a new relationship with a multichannel video service provider to serve the ads.

The retailer wishes to validate the quality of the data and analyse the intersection in the two customer bases to better understand the synergy in customer profiles.

Download our case study to find out how you can safely connect first-party datasets to unlock rich audience insights.

Benefits of the InfoSum Solution

Privacy-Safe Analysis

Privacy-Safe
Analysis

Aggregate level results and differential privacy features prevent any single individual being identified within a dataset.

CommercialTrust

Commercial
Trust

Federated Architecture and Insights Engine overcomes trust barriers by removing the need to share and centralise data.

Simple Data Processing

Simple Data Processing

AI-powered normalisation and mapping removes the need for a complex and expensive ETL projects.

Complete Control

Complete
Control

Each party retains complete control over their data through decentralisation and rich permission controls.