Safely connect multiple first-party datasets to measure the intersection in customer databases, analyse available data attributes and unlock rich insights.
Access is controlled by rich permission systems. Once these have been granted, analysis is available instantly.
Utilise demographic and behavioural data in the intersection to validate and enrich your current customer knowledge.
Build accurate segments for direct activation, suppression models, and look-alikes.
We don’t hold any data. We provide the identity infrastructure to power a decentralised ecosystem.
Federated technology keeps your data in its own unique Bunker, that only you can access.
You remain in control of who can analyse your data. This never grants access to the raw data.
First-party data sets are matched using existing identifiers, removing the need to share data.
A US based retailer is launching an advertising campaign and is investigating a new relationship with a multichannel video service provider to serve the ads.
The retailer wishes to validate the quality of the data and analyse the intersection in the two customer bases to better understand the synergy in customer profiles.
Aggregate level results and differential privacy features prevent any single individual being identified within a dataset.
Federated Architecture and Insights Engine overcomes trust barriers by removing the need to share and centralise data.
AI-powered normalisation and mapping removes the need for a complex and expensive ETL projects.
Each party retains complete control over their data through decentralisation and rich permission controls.