CONNECTED TV

Reach highly engaged audiences in premium environments

Unleash the power of your first-party data across Connected TV

Smart TV displaying streaming apps, internet connectivity, and premium content.

Learn about Connected TV

Bring the power of digital to TV with privacy-safe data collaboration. Instantly match and analyze your customer data against data-rich media owner audiences for campaign planning, insights, activation, and measurement - without sharing any data or compromising consumer privacy.

Securely connect your first-party data to premium media owners today:

Supercharge marketing performance with Connected TV & data clean rooms

Build custom audiences for activation

Deliver personalized advertising at scale to high-value audiences, or accurately suppress existing customers to reduce media wastage.

Unlock new audience insights

Match your first-party data to media owner audiences and understand the consumption habits and viewing behavior of your customers.

Accurate campaign measurement

Post-campaign, combine exposure and outcome data to accurately measure the incremental lift generated by your campaigns.

End-to-end privacy protection

InfoSum safely operationalizes first-party data without copying or sharing data, giving you complete data privacy, control and governance.

If you have any questions, don’t hesitate to reach out.

Book a meeting

Brands like yours are seeing impressive results through Connected TV

Increase in brand awareness

Increase in brand consideration

Increase in first-choice consideration

Lift in incremental conversions

Case studies: How brands are driving business outcomes across Connected TV

RET4IL: Nectar360 and Channel 4 deliver up to 122% sales uplift for CPG

Deliveroo increases sign-ups by 20% with a Channel 4 campaign

ITVX campaign delivers an 18% app download increase for a global fintech platform

Connected TV and the opportunities

INFOGRAPHIC

Data collaboration to power CTV advertising

Discover five ways you unlock the power of your first-party data to drive business outcomes.

INFOGRAPHIC

Build custom audiences for Connected TV

Learn how you can securely leverage your first-party data to build high-value audiences across Connected TV.

INFOGRAPHIC

Measuring your Connected TV campaign results

Accurately measure campaign performance across Connected TV by linking real impressions to outcome data such as website visits or sales.

Videos

Learn how InfoSum’s Secure Data Clean Room technology empowers you to unlock the full potential of your first-party data.

Take a closer look at how Deliveroo increased app sign-ups by 20% by collaborating with Channel 4.

Discover how quick, easy and secure it is to unlock the full potential of your first-party data with InfoSum’s platform.

Ready to explore how you can get started?

Learn how you can unlock the power of your first-party data with the ultimate guide to data clean rooms, including:

Use cases
Selecting the right data clean room for your needs
Future-proofing your data strategy
How organizations are unlocking value through data clean rooms today

View Guide

Short on time? Listen to these Identity Architects podcasts on the go

Dana McGraw

Disney Ad Sales

Disney’s Dana McGraw discusses Disney’s tech and data clean room strategy, how first-party data is delivering better customer experiences, and more!

Samantha Jacobson

The Trade Desk

The Trade Desk’s Chief Strategy Officer, Samantha Jacobson, dives into Connected TV, retail media, identity, and the future of the open internet.

Patrick Zinga

Heineken

Heineken's Patrick Zinga talks about first-party data strategies, retail media, creating customer love, and data collaboration.

Chris Hawk

Papa John's

Chris Hawk discusses Papa John's media and data strategy, data clean rooms, creating value through partnerships, Connected TV, and gaming!

Ready to start your Connected TV journey?

Book a meeting

What our customers are saying about InfoSum

Our relationship with InfoSum allows us to put privacy at the center of our first-party data approach, and bring greater value to our clients and partners.

Amy Leifer

Chief Advertising Sales Officer

With InfoSum’s Secure Data Clean Room underpinning BRANDMATCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.

Dean Weaving

Head of Display, Video & Social

InfoSum's privacy-first platform, designed for the cookie-less future, complements Planet V's principles of being a trusted solution for advertisers and partners and designed for the future of TV advertising.

Kelly Williams

Managing Director of ITV Commercial

InfoSum’s non-movement of data approach that puts the privacy of consumers first, we are confident that we’re delivering a better experience not only for our advertisers, but for our All 4 audience.

David Amodio

Deputy Head of Digital and Innovation

Book a meeting with InfoSum

We hope you have found this information useful. If you’ve got any questions about how your company can take advantage of Connected TV and data clean rooms, reach out today! Send us an email.