We live in an always-on world, where much of our lives is conducted online - banking, shopping, reading. The internet is a fascinating thing, bringing us closer together, and offering free education, news, and more. But it also has its challenges - nothing is truly free. We either pay with money or our data.
In the latest episode of our Identity Architects podcast, InfoSum's VP, Business Development, Valerie Mercurio, sat down with Søren Dinesen, CEO at Digiseg, to discuss privacy, trust, clean rooms, and more.
"We need to acknowledge the power of the open internet. This is a game changer for humanity, that suddenly you can sit anywhere in the world and learn something. It is the basis of so much good. [...] All of that falls apart if publishers can not monetize their inventory. And at the same time, consumers need to be in control to browse freely."
That is why it is so important to educate consumers about what’s happening to their data and why. We are living in a digital age, but there is still an education gap and a paradox of consumers wanting everything to be easy and quickly accessible, but they also don’t want to be tracked across the internet.
“We are in a position where we can choose what direction our society should go in and consumers not only want control, the current user experience of opt-out is not where it should be. [...] The tradeoff is not clear. What am I giving away [as a consumer] when I do this, and maybe it shouldn't be a consent button. There needs to be a better way. I don't have the answer for what it should look like but I'm just saying that what we do now is broken."
Certainly, the way we’ve done things in the past wasn’t exactly right. And the industry as a whole is working towards a better future - for consumers as well as advertisers, media owners and all companies.
“Clean rooms are sort of the first step on the path to an anonymized internet. You provide an easy transition to the future and we are moving towards an anonymized web.”
Thanks, Søren, for the chat!