David Amodio, Channel 4: There's a need to evolve and change

In the first episode of Identity Architects our VP of Sales Stuart Colman had the chance to chat with David Amodio, Deputy Head of Digital and Innovation at UK broadcaster Channel 4. They talked about the latest news, how they see the media industry evolving in the coming months and years, as well as talking about Channel 4’s brand new solution, BRANDM4TCH, that enables the creation of custom audiences across All4.