InfoSum’s Unified Data Platform

InfoSum’s Unified Data Platform enables trusted and privacy-safe connectivity of first and second-party data sources for analysis, discovery and activation.

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InfoSum PlatformInfoSum Platform

Secure and decentralised connectivity

Connect

Connect

Securely connect and standardise multiple data sources, without sharing or co-mingling raw data.

Analyse

Analyse

Match identities and build audience segments utilising all the available data various attributes.

Discover

Discover

Identify second-party data sources that can enrich customer knowledge and increase activation reach.

Activate

Activate

Create tailored segments using all available insights, and activate across one or more audiences.

How it works

Unlike traditional data platforms that require data to be either centralised or shared with a third-party to achieve analysis across multiple datasets, InfoSum’s identity infrastructure provides a secure and privacy-safe way to connect first and second-party data sources, without moving data.

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How it works

Insight Engine

Our proprietary Insight Engine generates a virtual database that enables multiple data sources to be analysed without moving, centralising or sharing data.

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Differential Privacy

We utilise differential privacy concepts during both analysis and activation to safeguard personal data and ensure no individual can ever be identified within our UDP.

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Identity Resolution

Our technology doesn’t rely on a single ID or identity graph. Instead it automatically determines the identifier, or combination of identifiers, within the dataset to create the optimal match.

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Permission Control

Our rich permissions management ensures data owners remain in control of who can use their data in their analysis, and to what extent it can be analysed.

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Global Schema

Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.

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Federated Architecture

Our UDP is built on a federated architecture that ensures all datasets remain decentralised in their own isolated Bunker, but can be analysed ‘as one’.

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Insight EngineDifferential PrivacyIdentity ResolutionPermission ControlsGlobal SchemaFederated Architecture