InfoSum’s Unified Data Platform

InfoSum’s Unified Data Platform enables trusted and privacy-safe connectivity of first and second-party data sources for analysis, discovery and activation.

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How it works

Unlike traditional data platforms that require data to be either centralised or shared with a third-party to achieve analysis across multiple datasets, InfoSum’s Unified Data Platform (UDP) provides a secure and privacy-safe way to connect first and second-party data sources, without moving data.

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How it works

Insight Engine

Our proprietary Insight Engine generates a virtual database that enables multiple data sources to be analysed without moving, centralising or sharing data.

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Differential Privacy

We utilise differential privacy concepts during both analysis and activation to safeguard personal data and ensure no individual can ever be identified within our UDP.

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Identity Resolution

Our technology doesn’t rely on a single ID or identity graph. Instead it automatically determines the identifier, or combination of identifiers, within the dataset to create the optimal match.

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Permission Control

Our rich permissions management ensures data owners remain in control of who can use their data in their analysis, and to what extent it can be analysed.

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Global Schema

Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.

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Federated Architecture

Our UDP is built on a federated architecture that ensures all datasets remain decentralised in their own isolated Bunker, but can be analysed ‘as one’.

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Insight EngineDifferential PrivacyIdentity ResolutionPermission ControlsGlobal SchemaFederated Architecture
PLATFORM

Technology to build trusted first-party connectivity

InfoSum’s UDP has been built on six core technologies that empower trust by allowing data to remain decentralised, while enabling multiple first and second-party data sources to be connected for analysis and activation.