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Securely connect and standardise multiple data sources, without sharing or co-mingling raw data.
Match identities and build audience segments utilising all the available data various attributes.
Identify second-party data sources that can enrich customer knowledge and increase activation reach.
Create tailored segments using all available insights, and activate across one or more audiences.
Unlike traditional data platforms that require data to be either centralised or shared with a third-party to achieve analysis across multiple datasets, InfoSum’s identity infrastructure provides a secure and privacy-safe way to connect first and second-party data sources, without moving data.
Our proprietary Insight Engine generates a virtual database that enables multiple data sources to be analysed without moving, centralising or sharing data.Learn more
We utilise differential privacy concepts during both analysis and activation to safeguard personal data and ensure no individual can ever be identified within our UDP.Learn more
Our technology doesn’t rely on a single ID or identity graph. Instead it automatically determines the identifier, or combination of identifiers, within the dataset to create the optimal match.Learn more
Our rich permissions management ensures data owners remain in control of who can use their data in their analysis, and to what extent it can be analysed.Learn more
Our automated normalisation and mapping process ensures no changes are required to the original data to make it compatible across multiple data sources.Learn more
Our UDP is built on a federated architecture that ensures all datasets remain decentralised in their own isolated Bunker, but can be analysed ‘as one’.Learn more