Data onboarding for publisher first-party audiences

Generate more ad revenue from your addressable audience through first-party connectivity with brands and media agencies.

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Why make your first-party audience discoverable?

Discover true audience connectivity

Discover true audience connectivity

Enable brands and media partners to analyse customer overlap with your audiences and determine audience affinity through direct analysis of audience intersection.

Power valuable first-party audiences

Power valuable first-party audiences

Make your audience data available for brands to create targeted audience segments, building a real publisher alternative to Facebook Custom Audiences and Google Customer Match.

Introducing Discovery

Enabling brands to discover your audience

Brands want to use their first-party data to market to their customers and prospects and have become accustomed to the simplicity and level of reach they can achieve through the walled gardens.

InfoSum provides the first solution to offer the same level of first-party addressability for brands outside of walled garden platforms without requiring the brand or publisher to share their data.

Enabling brands to discover your audience
Never lose control

Never lose
control

Your raw data is never shared, ensuring it remains fully in your control at all times during analysis.

Known audience connectivity

Known audience connectivity

Build trust between parties by enabling transparent validation and ensuring all parties remain in control of their data.

Reduce compliance burden

Reduce compliance burden

Non-movement of data, differential privacy concepts and robust security controls reduce compliance burden usually inherent in data partnerships.

Privacy-safe monetisation

Privacy-safe monetisation

Make your audience available to generate ad revenue, while protecting privacy.

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Download Fact Sheet

Download our Discovery for Publishers fact sheet to understand the opportunity of making your audience discoverable.

Get Started with InfoSum

Get in touch to learn more about the InfoSum platform and all the benefits of making your audience available for brands and their agencies to analyse, plan and activate against.