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Enable brands and media partners to analyse customer overlap with your audiences and determine audience affinity through direct analysis of audience intersection.
Make your audience data available for brands to create targeted audience segments, building a real publisher alternative to Facebook Custom Audiences and Google Customer Match.
Brands want to use their first-party data to market to their customers and prospects and have become accustomed to the simplicity and level of reach they can achieve through the walled gardens.
InfoSum provides the first solution to offer the same level of first-party addressability for brands outside of walled garden platforms without requiring the brand or publisher to share their data.
Your raw data is never shared, ensuring it remains fully in your control at all times during analysis.
Build trust between parties by enabling transparent validation and ensuring all parties remain in control of their data.
Non-movement of data, differential privacy concepts and robust security controls reduce compliance burden usually inherent in data partnerships.
Make your audience available to generate ad revenue, while protecting privacy.
Download our Discovery for Publishers fact sheet to understand the opportunity of making your audience discoverable.
Get in touch to learn more about the InfoSum platform and all the benefits of making your audience available for brands and their agencies to analyse, plan and activate against.