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Enable brands, publishers and media agencies to use your data to enrich, validate and augment their customer knowledge, without ever having to move your data into their environments.
Build trusted relationships and allow companies to measure the overlap in their first-party customer data, and your valuable audience data.
Brands and publishers want to make better use of their first-party data. However, this data often lacks the depth of knowledge required to create meaningful audience segments. Second and third-party data sources can add additional insight, but often this creates additional compliance friction driven by the historical need to share and centralise data outside of your environment.
Discovery removes these challenges and empowers companies to instantly analyse the intersection between their first-party data and the multiple second and third-party data sources available to them. This approach builds trusted relationships between data providers and the advertising ecosystems.
Your raw data is never shared, ensuring it remains fully in your control at all times during analysis.
Move to privacy-safe first-party connectivity to reduce reliance on third-party cookie technology.
Utilise privacy-safe first-party connectivity to deliver a more accurate match rate with customer data.
Non-movement of data, differential privacy concepts and robust security controls reduce compliance burden.
Download our Discovery for Data Providers fact sheet to understand the process of making your data discoverable.
Get in touch to learn more about the InfoSum platform and all the benefits of making your audience available for brands and their agencies to analyse, plan and activate against.