New Video Frontiers by VideoWeek

Measurement of Connected TV presents some interesting and unique challenges. Connected TV therefore requires a fundamentally different approach to measurement, one which acknowledges the intrinsic fragmentation of identity and activity and preserves the ability to accurately determine cause and effect. Channel 4’s Digital Programmatic Lead Alexandra Wright joins InfoSum SVP Sales Northern Europe & Italy Stu Colman on stage to discuss CTV measurement, challenges and learnings, as well as what the future holds.