Martech Meets Tapas

We’re in the cookieless now and no longer talking about the cookieless future. Privacy should be at the forefront of every company’s strategy and everything we do. In this session, Aline Zenses, Managing Director DACH at InfoSum, and Christopher Reher, General Director Data at Axel Springer All Media, discuss why privacy matters and how leading organizations such as Axel Springer are already in the cookieless now, with a first-party data strategy in place to harness the full power of their data while prioritizing consumers’ privacy and the security of their data.