iMedia - Future of Marketing Summit - NZ

InfoSum are excited to launch in New Zealand a privacy-by-design, data collaboration network involving the leading New Zealand media owners. The New Zealand media and marketing industries are under increasing pressure. Privacy demands are growing, data security risks are unacceptable, open web data signal loss is declining and global media competition are all driving new challenges everyday that make it harder for New Zealand brands and media owners to win.

In response, we have created an unbeatable opportunity for New Zealand marketers to speak directly to their current and prospective customers directly through New Zealand media owners, in a privacy-safe way. This is achieved through privacy-by-design "decentralised" first party data collaboration that involves optimal security through no data movement. Multi-party collaboration, analysis, segmentation and activation can be achieved at scale on the local New Zealand media landscape as easily as with the walled gardens, but with greater flexibility, privacy and security.

Richard Knott, GM ANZ at InfoSum, will cover the what, why and how you can leverage this globally leading solution today.