DMEXCO 2022

Nothing stands in the way of a "cookieless era". Here in the German market, too, the industry is now well prepared. Over the last few months, we have tested, tried and adjusted a lot, so that we can now finally see and discuss the first data collaboration cases with data clean rooms.

InfoSum shows one of the first working use cases with customers from the publisher and advertiser side and takes a look at the results and learnings of the collaboration so far, the status quo, and where the journey is going.