Data Clean Rooms: How to tidy up your data tech stack
It seems the term “clean room” is everywhere these days, as brands and publishers alike look to make their data more accessible while also keeping consumer privacy top of mind. But what does this actually mean, and how can both the buy and sell-side benefit from utilizing this type of technology, especially on CTV?
Join us for a fireside chat moderated by Matt Jamison, Head of Ad Sales Partnerships at DIRECTV Advertising, featuring a conversation with Lauren Wetzel, COO at InfoSum, as they delve into the transformative world of data clean rooms and explore topics such as the evolution of clean rooms, the practical steps advertisers, brands, and publishers can take to harness these capabilities, as well as the vital role that first-party data will play in today’s data-driven marketing landscape.