As companies master their first-party data strategy, a data collaboration game plan is a must-have for companies looking to future proof their business. But data collaboration is not a destination, it is a journey, and every company will take a different route. We dive into data collaboration, how to get started, what to look for in a Data Clean Room, learnings and talking about success stories.
Three key learnings:
1) How to get started with data collaboration
2) How to map out your data collaboration journey
3) What questions to ask your technology providers