Advertising Week Europe

May 16th - 19th 2022

Jess Bradley
Sales Director
InfoSum
InfoSum
Matt Purnell
Product Manager
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InfoSum

Designing your data collaboration game plan

Thursday, May 19th, 2:50 PM - 3:20 PM

As companies master their first-party data strategy, a data collaboration game plan is a must-have for companies looking to future proof their business. But data collaboration is not a destination, it is a journey, and every company will take a different route. We dive into data collaboration, how to get started, what to look for in a Data Clean Room, learnings and talking about success stories.

Three key learnings:

1) How to get started with data collaboration

2) How to map out your data collaboration journey

3) What questions to ask your technology providers

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