Nothing stands in the way of a "cookieless era" - here in the German market, too, the industry is now well prepared. Over the last few months, we have tested, tried and adjusted a lot, so that we can now finally see and discuss the first data collaboration cases with data clean rooms. Olga Dimitrienko, Senior Manager Data at Media Impact, and Matthias Cada, Managing Partner People based Marketing at Annalect Germany joined InfoSum’s Sales Director CE Dennie Trost on stage at DMEXCO 2022 to discuss one of the first working use cases, taking a look at the results and learnings of the collaboration so far, the status quo, and where the journey is going.
Nothing stands in the way of a "cookieless era" - here in the German market, too, the industry is now well prepared. During 2022, we have tested, tried and adjusted a lot, so that we can now finally see and discuss the first data collaboration cases with data clean rooms.
Watch on-demand as Olga Dimitrienko, Senior Manager Data at Media Impact, and Matthias Cada, Managing Partner People based Marketing at Annalect Germany joined InfoSum’s Sales Director CE Dennie Trost on stage at DMEXCO 2022 to discuss one of the first working use cases, taking a look at the results and learnings of the collaboration so far, the status quo, and where the journey is going.
Recording in German.