Advertisers are able to safely and securely match their first-party customer data against publishers addressable audiences, without any personal data being shared between companies.Download Factsheet
Publishers can increase the value of their audience data by enriching it with Experian data, enabling greater audience definition and more pinpoint targeting for advertising clients.Download Factsheet
Publishers can offer advertisers privacy-safe retargeting functionality by enabling advertisers to target individuals who have previously engaged with their products.
Experian Match enables publishers to future proof their ad revenues from the impact of third-party cookie deprecation, caused by privacy changes at a browser level.
Building a scaled audience based on registration data takes considerable time. Experian Match augments a publisher’s addressable audience to deliver greater scale of identity NOW.
Experian Match offers incredible speed-to-market by removing many of the privacy, legal and trust barriers that slow down getting data onboarding agreements signed.
A decentralised identity infrastructure ensures no data is transferred between advertisers and publishers, with consumer privacy further protected through differential privacy techniques.
The Match solution, provided by Experian and powered by InfoSum, offers a scale of addressability currently missing from the advertising ecosystem. In collaboration with the UK’s leading media owners, Experian has built a powerful first-party ID to virtual household mapping that can be used to resolve identity at a device cohort level.
InfoSum’s privacy-first identity infrastructure enables publishers to match advertiser audiences to Experian Match without having to share any personal data with the publisher. This enables publishers to onboard and activate audiences at a greater scale than can be achieved through login data alone.
Rather than relying on authenticated data or cookie data to match identities, Experian Match resolves identity at a cohort level, i.e. devices associated with a particular IP address.
A number of UK based media owners have worked with Experian to create a first-party ID to virtual household mapping file. This mapping file is held in its own independent Bunker. Publishers and advertisers can use this Bunker to bridge the identity gap that exists between their two datasets - without having to share any data.
Experian Match is powered by InfoSum’s identity infrastructure. Built on decentralised technology, InfoSum provides a privacy-first way of connecting first-party data sets without sharing personal data.
Each company’s data remains in their control in a standalone Bunker.
InfoSum enables audiences to be matched using Experian’s IP to Household mapping, without requiring data shared or centralised.
Experian Match is a probabilistic identity solution. Identity resolution is achieved at a cohort level (devices grouped through residential IP address association)
No. Fingerprinting uses opaque methods to match individuals based on specific and unique configurations such as their browser setup. Experian Match is strictly powered by IP address and first-party IDs.
Experian Match complements Universal ID solutions by providing greater scale than can currently be achieved through login solutions alone.
Are you a publisher ready to get started with Experian Match, or an advertiser looking to futureproof your marketing, get in touch!