COMPANY

Building a world of connected customer data

Our identity infrastructure helps you achieve more with your customer data. We're breaking down the trust, privacy and governance barriers, so every organisation can safely expand their customer knowledge.

About us

Get a behind-the-scenes glimpse of our team and find out how we can help you onboard, connect and activate separated datasets, without putting customer data or PII at risk.

InfoSum is the infrastructure powering decentralised customer data ecosystems

For companies to protect consumer privacy and the commercial value of their data, data sharing is not an option. InfoSum is enabling a decentralised and trusted data ecosystem without the need to share data.

InfoSum Privacy

Trust can not be achieved through the sharing of data. Data centralisation must be left in the past along with data leaks, loss of commercial value and unhappy consumers.

InfoSum Privacy

InfoSum provides a new way. Decentralisation and federated technology mean everyone retains control of their data, never sharing or exposing consumer personal data.

InfoSum Privacy

The privacy-first future will result in more ethical handling of data, true privacy for consumers and flexible data governance that, ultimately, improves transparency and accuracy of marketing.

WE DON’T OWN ANY DATA

First-generation platforms require data to be shared locked in their ID. Centralisation like this risks the commercial value of your data and increases the likelihood of leakage.

InfoSum is different. We help companies build decentralised first-party data ecosystems. So we never hold or own any data.

WE DON’T OWN ANY DATA

YOU DON’T GIVE US ANY DATA

Because of our patented federated technology, you don’t share any data with InfoSum.

Every dataset is held in its own unique instance on a cloud-based server called a Bunker. Bunkers can only ever be accessed by the data owner, You.

YOU DON’T GIVE US ANY DATA

WE DON’T GIVE ANYONE YOUR DATA

You retain complete control of your data at all times. Our permission framework enables you to grant analysis or activation rights to other InfoSum clients, but this never grants them access to the raw data.

Differential privacy techniques ensure your customers’ identities are never exposed.

WE DON’T GIVE ANYONE YOUR DATA

WE CONNECT DATA WITHOUT SHARING IT

All analysis is driven by anonymous mathematical representations of data, never raw data.

These anonymous representations move between Bunkers to conduct the required testing that delivers statistical aggregate answers.

The result is you can share knowledge but never data.

WE CONNECT DATA WITHOUT SHARING IT

Our investors

Attracting both global talent and investment, InfoSum has raised $23.1 million in funding.

Upfront VenturesIA VenturesAscentialAkamaiexperianitvXandrLocal Globe