Sydney, 21 March 2023: News Corp Australia has today been announced as the first Australian publisher to collaborate with InfoSum to expand its first-party data collaboration capabilities. Using InfoSum’s decentralised data collaboration platform and secure bunker technology, advertisers can match their first-party data against News Corp Australia’s significant addressable digital audience. This relationship will empower advertisers to plan and deliver data-driven marketing campaigns while prioritising consumer privacy and data integrity.
InfoSum powers first-party data collaboration using its patented non-movement of data technology and privacy-preserving data collaboration platform to create the most connected, and most accessible data collaboration network of clean rooms, with complete end-to-end protection.
Pippa Leary, Managing Director of Client Product at News Corp Australia, commented:
“We are delighted to be working with InfoSum to support our data collaboration requirements at scale in a privacy-compliant way. We are confident that our relationship will enable our advertisers to collaborate across their first-party data to build customised audiences, while putting the consumer privacy and data integrity of each party at the forefront.”
Richard Knott, General Manager, Australia & New Zealand, InfoSum, said:
“Regulatory and technology changes, combined with increased consumer awareness is changing the way organisations work together. Privacy-enhancing technologies such as data clean rooms are proving to be the solution that allows organizations to collaborate across first-party data sets without risk or limit. We’re thrilled that News Corp Australia will set a new standard in Australia on how to work directly with advertisers to deliver richer data-driven experiences with privacy and protection.”
Global companies who rely on InfoSum include Disney, Experian, Omnicom, Tripadvisor, ITV, CNN, Channel 4, Boots and The Trade Desk.