Navigating the first-party data landscape

April 24th, 2024

9:00AM - 12:00PM BST

London

Registrations are now closed.

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April 24th, 2024

9:00AM - 12:00PM BST

The Loading Bay, 25 Luke St, London EC2A 4DS

We’re in the cookieless now, not the cookieless future. Join us for this critically timed event where industry experts will come together to discuss how organizations are shifting from third-party cookies to focus on first-party data and data collaboration.

During this event, you will discover the strategies and innovations that leading organizations employ to harness the full power of their data while prioritizing consumers’ privacy and the security of their data. Learn how data collaboration is becoming a key pillar in overcoming the challenges of this new landscape, enabling businesses to build stronger customer relationships.

Agenda

9:00AM
Coffee, Breakfast & Networking
Check in with our team, grab yourself some breakfast, coffee, and chat with your peers and the InfoSum team.

9:45AM
Welcome & Opening Remarks
Kicking off the event, Brian Lesser, Chairman & CEO at InfoSum, will take a walk down memory lane, delving into the critical milestones that brought us to this point, the transformative role of data privacy, and share insight on how organizations are adeptly navigating the first-party data landscape today.

10:05AM
Fireside Chat
Join us for an engaging fireside conversation as Lauren Wetzel, COO at InfoSum, sits down with Indranil Datta, Head of Technology Services and Omni Customisation at Annalect. Together, they will explore the shifting dynamics of the advertising industry, the evolving role of the agency, the impact on different channels, and the innovative solutions underpinning the new first-party data ecosystem.

10:35AM
Panel Discussion
InfoSum’s Enterprise Sales Director, Kate Blaxill, will be joined by Steven Conway, Head of Data Strategy at The Guardian, Georgia Martin, Head of Boots Media Group, and Nic Travis, Head of Digital Marketing at Lloyds Banking Group.

Together, these industry experts will explore emerging trends as organizations gear up for the final cookie deprecation and share their first-hand experience building robust first-party data strategies that not only prioritize privacy but also drive meaningful engagement and maximize performance.