Webinar

The Importance of Data Collaboration in a Privacy-First World

Thursday, April 14th 2022, 12pm EDT / 5pm BST

Without third-party cookies and other perishable IDs, brands, publishers, and agencies are turning to first-party data collaboration to maintain addressability, scale, and performance. However, this will require the use of sensitive customer data, which carries significant risks if the data is misused or exposed. 

As the ecosystem explores new solutions to enable privacy-safe data collaboration, we’ll explore what this process looks like, what use cases are possible and what deeper collaboration will mean for the future of our industry. 

Please join us for this virtual panel where leaders from Mars, News Corp, Publicis Media, and Leaf Group will discuss the importance of data collaboration in a privacy first-world. We'll be covering how to:

  • Securely match and analyze first-party data across multiple parties
  • Execute smarter media planning and activation through direct collaboration
  • Achieve greater transparency and control over how your data is connected and used
  • Maximize campaign performance while fully protecting the privacy of your customers

Register

Thursday, April 14th 2022, 12pm EDT / 5pm BST

Featuring

InfoSum
Lauren Wetzel
Chief Executive Officer
InfoSum
InfoSum
Jess Simpson
SVP, Global Solutions Consulting & Verified Technology
Publicis Media
InfoSum
Mohit Arora
Global Digital Marketing Lead
Mars
InfoSum
Scott Messer
SVP, Media
Leaf Group
InfoSum
David Rowley
Senior Director, Data and Identity Products and Platforms
News Corp

The Importance of Data Collaboration in a Privacy-First World

Hear from Mars, News Corp, Publicis Media, and Leaf Group as they explore privacy-safe data collaboration, what use cases are possible and what deeper collaboration means for the future of our industry. 

Webinar

The Importance of Data Collaboration in a Privacy-First World

Watch on-demand as Mars, News Corp, Publicis Media and Leaf Group discuss the vital role of data collaboration in a privacy-first world including what the process looks like, what use cases are possible and what deeper collaboration will mean for the future of our industry. 

Watch on-demand and learn how to:

  • Securely match and analyze first-party data across multiple parties
  • Execute smarter media planning and activation through direct collaboration
  • Achieve greater transparency and control over how your data is connected and used
  • Maximize campaign performance while fully protecting the privacy of your customers

Watch video

Featuring

InfoSum
Lauren Wetzel
Chief Executive Officer
InfoSum
InfoSum
Jess Simpson
SVP, Global Solutions Consulting & Verified Technology
Publicis Media
InfoSum
Mohit Arora
Global Digital Marketing Lead
Mars
InfoSum
Scott Messer
SVP, Media
Leaf Group
InfoSum
David Rowley
Senior Director, Data and Identity Products and Platforms
News Corp