Most measurement solutions - such as incrementality - require expensive data science resources to extract valuable insight from complex datasets which can take days or even weeks. Marketers need a faster lighter-weight solution to measure and optimize performance. With InfoSum, users can quickly understand and measure the incremental effectiveness of their campaigns, audiences, and sales performance with ease and clarity.

Watch on-demand as our VP, Global Client Services, Patrick Bevilacqua and our Product Manager, Matt Purnell guide you through:

• What is incrementality measurement
• Benefits of doing incrementality measurement
• Types of incrementality measurement
• A live demonstration