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InfoSum Masterclass: Measurement

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Featuring

Patrick Bevilacqua
VP, Global Client Services
InfoSum
Matt Purnell
Product Manager
InfoSum

InfoSum Masterclass: Measurement

Watch on-demand as our VP, Global Client Services, Patrick Bevilacqua and our Product Manager, Matt Purnell guide you through incrementality measurement: what it is, the benefits, the different types and a live demo.

Register
Watch on Demand

InfoSum Masterclass: Measurement

Most measurement solutions - such as incrementality - require expensive data science resources to extract valuable insight from complex datasets which can take days or even weeks. Marketers need a faster lighter-weight solution to measure and optimize performance. With InfoSum, users can quickly understand and measure the incremental effectiveness of their campaigns, audiences, and sales performance with ease and clarity.

Watch on-demand as our VP, Global Client Services, Patrick Bevilacqua and our Product Manager, Matt Purnell guide you through:

  • What is incrementality measurement
  • Benefits of doing incrementality measurement
  • Types of incrementality measurement
  • A live demonstration

Watch video

Featuring

Patrick Bevilacqua
VP, Global Client Services
InfoSum
Matt Purnell
Product Manager
InfoSum