Forecast to be a $6bn industry by 2025 and tipped as the third digital advertising revolution, retail media is one of the hottest opportunities of the year. However, the industry has just scratched the surface of this enormous opportunity.

Fueling the next stage of growth is data clean rooms. In this live discussion, we’ll explore how secure data collaboration is empowering retailers, brands, media owners and data providers to unlock new data-driven opportunities and deliver more effective advertising right across the customer journey.

Sponsored by the Women@InfoSum Network, this webinar will feature an all-female line-up. Hosted by InfoSum’s Lucy Cunningham, she’ll be joined by Alex Wright from Channel 4, Alice Anson from Nectar360, and Charlotte Murphy from Unilever to discuss:

• Best practices for building data clean rooms into your retail media strategy
• How and why retail media is converging with other media, such as Connected TV
• How multi-party collaboration is delivering advanced use cases such as off-site activation, second-party data planning and measurement
• How brands and CPGs with little to no access to first-party data can capitalize on the retail media opportunity