Amid deprecation of third-party identifiers and tightening privacy regulations, data clean rooms have surged in popularity and cemented their role as critical infrastructure for organizations to maximize marketing performance, deliver sustainable customer experiences, and safeguard consumer privacy.

In today’s competitive landscape, organizations leveraging clean rooms experience greater performance, higher ROI, and drive better business outcomes. But that’s only the beginning, data clean rooms are opening the door for collaborations and innovations that were not previously possible.

Watch on-demand as InfoSum’s Lauren Wetzel, and AWS's Adam Solomon delve into the world of data clean rooms. They explore how the transformative power of data clean rooms drive marketing performance while safeguarding consumer privacy.

You’ll gain insights on:

• How data clean rooms empower marketing planning, activation, and measurement
• Strategies for safeguarding consumer privacy while increasing personalization
• Interoperability and how clean rooms are partnering to accelerate market adoption
• How collaboration enhances performance, ROI, and business outcomes