Retail media is a $100 billion* opportunity, and for the first time, it’s at your fingertips!
It's an enormous opportunity and a trend that every retailer, brand, media agency and media company should pay attention to.
However, a retail media solution is only as robust as the underlying data. Organizations must find ways to access and unlock the value held in retailers' first-party data without risking consumer privacy or data security. This is where secure data collaboration comes in.
Download this guide to learn how to power your modern retail media network, including:
* Boston Consulting Group: The $100 Billion Media Opportunity for Retailers
Retail media is a $100 billion* opportunity, and for the first time, it’s at your fingertips!
It's an enormous opportunity and a trend that every retailer, brand, media agency and media company should pay attention to.
However, a retail media solution is only as robust as the underlying data. Organizations must find ways to access and unlock the value held in retailers' first-party data without risking consumer privacy or data security. This is where secure data collaboration comes in.
Download this guide to learn how to power your modern retail media network, including:
* Boston Consulting Group: The $100 Billion Media Opportunity for Retailers
We are thrilled that with InfoSum we have found a solution that puts data privacy first and enables us to collaborate with brands. By unlocking the power of our first-party data and giving brands access to our marketing channels, we can help accelerate ROI by delivering relevant experiences to customers and ultimately enhance the shopping experience for them.