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Industry reactions to the downfall of third-party cookies

Industry reactions to the downfall of third-party cookies
Industry reactions to the downfall of third-party cookies
May 28, 2019
1
by
Ben Cicchetti

Last week at the Hawksmoor in London, thought leaders from across the advertising industry gathered to discuss the current ecosystem, and the changes needed to enable connectivity in a post-third-party cookie world.

Key topics covered included the industries feelings towards both Google and Apple, whether the industry will be reactive or proactive when looking for a solution, and whether first-party connectivity is the future?

I sat down with our VP Sales Stuart Colman, who was in attendance, to discuss.


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