Team Blog

Industry reactions to the downfall of third-party cookies

May 28, 2019
by
Ben Cicchetti

Last week at the Hawksmoor in London, thought leaders from across the advertising industry gathered to discuss the current ecosystem, and the changes needed to enable connectivity in a post-third-party cookie world.

Key topics covered included the industries feelings towards both Google and Apple, whether the industry will be reactive or proactive when looking for a solution, and whether first-party connectivity is the future?

I sat down with our VP Sales Stuart Colman, who was in attendance, to discuss.


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Industry reactions to the downfall of third-party cookies

May 28, 2019
by
Ben Cicchetti

Last week at the Hawksmoor in London, thought leaders from across the advertising industry gathered to discuss the current ecosystem, and the changes needed to enable connectivity in a post-third-party cookie world.

Key topics covered included the industries feelings towards both Google and Apple, whether the industry will be reactive or proactive when looking for a solution, and whether first-party connectivity is the future?

I sat down with our VP Sales Stuart Colman, who was in attendance, to discuss.