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Building a first-party ecosystem

Building a first-party ecosystem
Building a first-party ecosystem
June 11, 2019
1
by
Ben Cicchetti

This week I had the chance to once again sit down with our VP of Sales, Stuart Colman to discuss the current third-party data ecosystem within the advertising industry, and how we can move to first-party connectivity that puts data privacy at its heart.

We also had a chance to quickly catch up on the privacy announcements that came out of Apple’s WWDC conference, specifically the limitations on location data they plan to introduce.

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