Financial services companies possess a treasure trove of first-party data, encompassing valuable insights into customer behavior, demographics, income, and spending habits.
Harnessing this data for marketing purposes has long been a challenge, given the strict data governance protocols and highly regulated nature of the industry.
But now, secure data collaboration is revolutionizing the game. Data clean room technology is empowering financial services to collaborate with organizations without sharing or exposing sensitive customer data to the wider ecosystem, paving the way for better customer experiences and a host of exciting opportunities to supercharge marketing performance.
Watch on-demand as InfoSum’s Enterprise Sales Manager, Kate Blaxill, Lloyds Banking Group’s Head of Paid Digital Marketing, Nic Travis, and Global’s Head of Data Strategy, Harley Ayers, explore the possibilities, including: