Commerce media is reshaping how brands influence consumers from discovery through purchase. Yet many still struggle to access the data they need for effective planning and decision-making, as critical signals remain trapped in disconnected silos.

In this Tech-Talk Webinar, InfoSum's SVP, Business Development, Valerie Mercurio, and WPP Media's Global Head of Commerce, Samantha Bukowski, explore how AI and secure data collaboration enable marketers to connect disparate data sources and unlock predictive intelligence, richer insights, and real-time signals, all while protecting consumer privacy.