Future of TV Advertising Global

In a privacy-first world, customer-centric companies are harnessing data collaboration to fuel data-driven media experiences. This surge has led to the proliferation of data collaboration technologies, particularly data clean rooms, resulting in considerable confusion. Join InfoSum's COO, Lauren Wetzel, as she debunks myths, presents real-world success stories, and illustrates how data clean rooms are more than just a trend – they're a future-proof solution.