InfoSum, the leading platform for customer data collaboration, appoints Brian Lesser as Chairman and CEO

InfoSum, the leading platform for customer data collaboration, appoints Brian Lesser as Chairman and CEO
Wednesday, December 9, 2020

Company that invented ‘non-movement of data’ looks to experienced leadership to accelerate hyper-growth and global expansion

New York, US, 9th December 2020: InfoSum is delighted to announce the appointment of Brian Lesser as Chairman and CEO. Lesser, who has been an InfoSum board member since April 2020, joins after leading successful technology businesses at AT&T and WPP. Nicholas Halstead, founder of InfoSum, will partner with Lesser as Founder and CTO, focussing his efforts on engineering, strategic customer relationships and the future vision of customer data.

Through the creation of revolutionary customer data networks, InfoSum reinvents the way customer data is analyzed and activated, by enabling companies to connect data sets without sharing specific customer information. This privacy-first, decentralized approach to collaboration unlocks limitless potential for customer relationship management, new product development, and the distribution of content and advertising across a range of industries. Having previously led high-growth platform businesses including Xaxis, GroupM, and Xandr, Brian is uniquely qualified to lead InfoSum as it experiences exponential revenue growth in North America and Europe, and as it expands across global markets. 

InfoSum experienced significant success in 2020, not only with the completion of its $15MM Series A funding, but with its expansion into five new geographical markets and the announcement of several key client partnerships. Customers in financial services, content distribution, connected television, eCommerce, gaming, and entertainment all trust InfoSum to seamlessly and compliantly connect their customer data to other partners through privacy-safe, permissioned, data networks. InfoSum is forecast to go from strength-to-strength in 2021 as it looks to double headcount globally, establish new markets and continue its 2020 revenue trend of 100% quarter-on-quarter growth. 

Brian Lesser commented on the opportunity ahead for InfoSum:

“I’m incredibly excited by the limitless potential of InfoSum and its vision to connect the world’s data. In any environment where consumer experience would be made better through seamless data collaboration – whether that is content consumption, gaming, advertising, healthcare, financial services, or a range of other consumer products and services, InfoSum will enable better, personalized, more-relevant experiences, through the non-movement of data.”

Mark Suster, Managing Partner of Upfront Ventures, commented:

"I watched Nick build high-volume data sharing with Twitter, Facebook and LinkedIn so when he told me he invented a new privacy-first database I immediately invested. Now having an industry luminary like Brian Lesser join as CEO is huge validation for us. He oversaw data transformations at WPP and AT&T and can bring InfoSum to the enterprise."

About InfoSum

InfoSum helps the world's leading brands, media owners and platforms create privacy-first data ecosystems. Founded in 2015, InfoSum is a patented decentralized data infrastructure that powers rich data insight, activation and measurement, all without requiring our clients to share any customer personal data.

InfoSum is pioneering the transformation from centralized identity structures to a federated open ecosystem where first-party data owners control their data at all times. Businesses using InfoSum’s SaaS platform can build privacy-first ecosystems around their data assets through privacy-by-design data onboarding, addressability and data clean room solutions.

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