Custom audiences, the ability to find and target existing customers against an addressable audience, were made popular by Facebook. Today, not only do most social platforms offer this targeting option but so too do many digital media owners. This is made possible by the increase in authenticated audiences powered by first-party data, meaning individuals can be recognized across any device because they are required to log in.
The rise of advanced TV has opened up the opportunity to build custom audiences across television through data collaboration between brands and media owners.
InfoSum is at the forefront of this, providing privacy-safe data matching technology to advanced TV media owners across the globe. Download this infographic for a step-by-step guide to building custom audiences for advanced TV, through privacy-safe data collaboration.