Retail media is evolving quickly to meet the increasing demands of brands, retailers and consumers. With retail media networks demonstrating the value of the retailer audience, retail media ecosystems have emerged as the next evolution, bringing together multiple companies to deliver new data-driven experiences.
Previously, we explored how InfoSum is powering retail media ecosystems to deliver lucrative opportunities for all companies involved while prioritizing the privacy of consumers.
With brands, retailers, data providers, and media owners all coming together to deliver richer shopper and media experiences for consumers, we take a look at four of the core collaborative opportunities available to members of the retail media ecosystem.
