As we covered in our most recent blog article, retail media ecosystems are gaining popularity. These multi-party collaborations empower companies to connect and share insights across multiple first, second, and third-party data sources.
However, given the data involved in these collaborations, they often face privacy, security, and commercial trust hurdles. These challenges are often created due to the requirement traditional media solutions have to share, centralize, and commingle data.
InfoSum resolves these issues by removing the need to move and share any data and building best-in-class privacy controls into every step of the collaboration.
Download our infographic to start building your retail media ecosystem:
