EMARKETER Summit: Commerce Media Activations: From Strategy to Success

Watch Commerce Media Activations: From Strategy to Success on demand. In a panel hosted by Sarah Marzano, Principal Analyst at EMARKETER, Marc Cestaro, SVP, North America at InfoSum, and Niccolò Gloazzo, Senior Director, Media and Omnichannel at Kettle & Fire, explore how leading brands are implementing successful commerce media strategies. Listen in as they discuss network selection, integration with existing channels, optimization techniques for maximum impact, and more.