Banking on Collaboration: Driving performance with data clean rooms

InfoSum’s Enterprise Sales Director, Kate Blaxill, Lloyds Banking Group’s Head of Paid Digital Marketing, Nic Travis, and Global’s Head of Data Strategy, Harley Ayers, explore the possibilities, including:

• The challenges and opportunities for financial service companies in the first-party data era
• How data clean room technology mitigates risk and maximizes data privacy
• How data collaboration delivers accurate audience suppression, upsell and cross-sell opportunities, and closed-loop measurement for financial services
• How financial services companies can securely collaborate with media owners to reach high-value audiences at scale