InfoSum’s Enterprise Sales Director, Kate Blaxill, Lloyds Banking Group’s Head of Paid Digital Marketing, Nic Travis, and Global’s Head of Data Strategy, Harley Ayers, explore the possibilities, including:
- The challenges and opportunities for financial service companies in the first-party data era
- How data clean room technology mitigates risk and maximizes data privacy
- How data collaboration delivers accurate audience suppression, upsell and cross-sell opportunities, and closed-loop measurement for financial services
- How financial services companies can securely collaborate with media owners to reach high-value audiences at scale