Global content consumption on Advanced TV (ATV) is surging. As a result, media owners have built impressive authenticated audiences and created new revenue streams. For brands, ATV brings the power of people-based marketing to TV, empowering marketers to leverage their customer knowledge to deliver targeted advertising in a premium environment.
At the same time, the conversation around privacy continues to heat up. Consumer privacy awareness is at an all-time high. Companies need to prioritize privacy and transparency to build and maintain trust with their customers.
Joining us on July 28th will be Catherine Hallam from ITV, Paola Colombo from Publitalia ‘80 and Dean Weaving from Deliveroo. Register now to hear them discuss key ATV lessons, including:
Joining the discussion will be Charles Ping from Winterberry Group to discuss the key takeaways from their recent report, Collaborative Data Solutions.
With global content consumption on Advanced TV surging, hear industry experts from Deliveroo, ITV, Publitalia '80 and Winterberry Group discuss key ATV lessons.
Watch on-demand as industry experts discuss all things Advanced TV! InfoSum's VP Sales, Stuart Colman is joined by Catherine Hallam from ITV, Paola Colombo from Publitalia ‘80, Dean Weaving from Deliveroo and Charles Ping from Winterberry Group to discuss: