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Overcoming barriers to Advanced TV

Wednesday, July 28, 2021
2:00 pm
BST

Global content consumption on Advanced TV (ATV) is surging. As a result, media owners have built impressive authenticated audiences and created new revenue streams. For brands, ATV brings the power of people-based marketing to TV, empowering marketers to leverage their customer knowledge to deliver targeted advertising in a premium environment. 

At the same time, the conversation around privacy continues to heat up. Consumer privacy awareness is at an all-time high. Companies need to prioritize privacy and transparency to build and maintain trust with their customers.

Joining us on July 28th will be Catherine Hallam from ITV, Paola Colombo from Publitalia ‘80 and Dean Weaving from Deliveroo. Register now to hear them discuss key ATV lessons, including:

  • How to establish and maintain trust with customers
  • How data collaboration enables trusted partnerships
  • How collaboration delivers better customer experiences
  • Best practices in the privacy-first era

Joining the discussion will be Charles Ping from Winterberry Group to discuss the key takeaways from their recent report, Collaborative Data Solutions.

Register

Wednesday, July 28, 2021
2:00 pm
BST

Featuring

Stuart Colman
VP of Sales
InfoSum
Charles Ping
Managing Director
Winterberry Group
Catherine Hallam
Head Of Client Data Strategy
ITV
Paola Colombo
General Manager Adtech & Business Development
Publitalia '80
Dean Weaving
Head of Display, Video & Social
Deliveroo

Overcoming barriers to Advanced TV

Global content consumption on Advanced TV (ATV) is surging. Join us on July 28th to hear key ATV lessons from Deliveroo, ITV, Publitalia '80 and Winterberry Group.

Register
Watch on Demand

Overcoming barriers to Advanced TV

Watch on-demand as industry experts discuss all things Advanced TV! InfoSum's VP Sales, Stuart Colman is joined by Catherine Hallam from ITV, Paola Colombo from Publitalia ‘80 and Dean Weaving from Deliveroo and Charles Ping from Winterberry Group to discuss:

  • How to establish and maintain trust with customers
  • How data collaboration enables trusted partnerships
  • How collaboration delivers better customer experiences
  • Best practices in the privacy-first era

Watch video

Featuring

Stuart Colman
VP of Sales
InfoSum
Charles Ping
Managing Director
Winterberry Group
Catherine Hallam
Head Of Client Data Strategy
ITV
Paola Colombo
General Manager Adtech & Business Development
Publitalia '80
Dean Weaving
Head of Display, Video & Social
Deliveroo