CIMM Summit 2025

As data builds up, it starts to behave like gravity - pulling in applications, analytics, and even more data. For marketers, this has big implications: media, measurement, and first-party strategies all need to adapt to where the data actually lives.

This session will dig into how and why analytics and activation need to happen closer to the data itself, as well as the impact of walled gardens, clean rooms, and cloud platforms on measurement.