CONNECTED TV

Supercharge marketing performance and achieve greater ROAS through Connected TV

Bring the power of digital to TV with privacy-safe data collaboration. Whether your goal is customer acquisition, customer retention, increasing brand awareness or revenue growth, Connected TV (CTV) is the smart way to drive results.

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Learn about Connected TV

Welcome! We’ve created this page for you to showcase the opportunities Connected TV opens up for your organization. Discover how you can build deeper customer relationships with powerful insights, create custom audiences for targeting and close the loop on measurement.

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Case Studies
Insight
Opportunities
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Guides
Video
Videos
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Podcasts

InfoSum, the exclusive data clean room partner of:

ITV logo
Channel 4 Logo
If you have any questions, don’t hesitate to reach out.
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Brands like yours are seeing impressive results through Connected TV

Increase in brand awareness

Increase in brand consideration

Increase in first-choice consideration

Lift in incremental conversions

Case studies: How brands are driving business outcomes across Connected TV

Case study

Food delivery company drives brand engagement through first-party data collaboration

Channel 4

Connected TV and the opportunities

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Data collaboration to power CTV advertising
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Discover five ways you unlock the power of your first-party data to drive business outcomes.

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Build custom audiences for Connected TV
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Learn how you can securely leverage your first-party data to build high-value audiences across Connected TV.

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Measuring your Connected TV campaign results
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Accurately measure campaign performance across Connected TV by linking real impressions to outcome data such as website visits or sales.

Ready to explore how you can get started?

Learn how you can unlock the power of your first-party data with the ultimate guide to data clean rooms, including:

  • Use cases
  • Selecting the right data clean room for your needs
  • Future-proofing your data strategy 
  • How organizations are unlocking value through data clean rooms today

View Guide

The ultimate guide to Data Clean Rooms

Videos

Learn how InfoSum’s Secure Data Clean Room technology empowers you to unlock the full potential of your first-party data.

Take a closer look at how Deliveroo increased app sign-ups by 20% by collaborating with Channel 4.

Discover how quick, easy and secure it is to unlock the full potential of your first-party data with InfoSum’s platform.

Short on time? Listen to these Identity Architects podcasts on the go

Margaret Jobling
Natwest
Margaret Jobling
Natwest

Margaret Jobling, CMO at NatWest, discusses data privacy, building and maintaining consumer trust, and how the company uses first-party data to deliver better customer experiences.

Lara Izlan
ITV
Lara Izlan
ITV

Lara Izlan, Director of Data Strategy at ITV, explains how the company is placing first-party data collaboration at the heart of its data strategy.

Peter Markey
Boots
Peter Markey - Boots
Boots

Peter Markey, CMO at Boots, discusses how InfoSum is powering their first-party data strategy, the Boots Media Group and how the company is unlocking new opportunities across Connected TV.

David Amodio
Channel 4
David Amodio - Channel 4
Channel 4

David Amodio, Deputy Head of Digital and Innovation at Channel 4, joins us for a chat about BRANDM4TCH, a privacy-safe data matching solution powered by InfoSum.

Ready to start your Connected TV journey?
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What our customers are saying about InfoSum

DIRECTV

Our relationship with InfoSum allows us to put privacy at the center of our first-party data approach, and bring greater value to our clients and partners.

Amy Leifer
Chief Advertising Sales Officer
Deliveroo

With InfoSum’s Secure Data Clean Room underpinning BRANDM4TCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.

Dean Weaving
Head of Display, Video & Social
ITV

InfoSum's privacy-first platform, designed for the cookie-less future, complements Planet V's principles of being a trusted solution for advertisers and partners and designed for the future of TV advertising.

Kelly Williams
Managing Director of ITV Commercial
Channel 4

InfoSum’s non-movement of data approach that puts the privacy of consumers first, we are confident that we’re delivering a better experience not only for our advertisers, but for our All 4 audience.

David Amodio
Deputy Head of Digital and Innovation
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We hope you have found this information useful. If you’ve got any questions about how your company can take advantage of Connected TV and data clean rooms, reach out today!  Send us an email.