Bring the power of digital to TV with privacy-safe data collaboration. Whether your goal is customer acquisition, customer retention, increasing brand awareness or revenue growth, Connected TV (CTV) is the smart way to drive results.
Welcome! We’ve created this page for you to showcase the opportunities Connected TV opens up for your organization. Discover how you can build deeper customer relationships with powerful insights, create custom audiences for targeting and close the loop on measurement.
Increase in brand awareness
Increase in brand consideration
Increase in first-choice consideration
Lift in incremental conversions
Discover five ways you unlock the power of your first-party data to drive business outcomes.
Learn how you can securely leverage your first-party data to build high-value audiences across Connected TV.
Learn how you can unlock the power of your first-party data with the ultimate guide to data clean rooms, including:
Learn how InfoSum’s Secure Data Clean Room technology empowers you to unlock the full potential of your first-party data.
Margaret Jobling, CMO at NatWest, discusses data privacy, building and maintaining consumer trust, and how the company uses first-party data to deliver better customer experiences.
Lara Izlan, Director of Data Strategy at ITV, explains how the company is placing first-party data collaboration at the heart of its data strategy.
Peter Markey, CMO at Boots, discusses how InfoSum is powering their first-party data strategy, the Boots Media Group and how the company is unlocking new opportunities across Connected TV.
With InfoSum’s Secure Data Clean Room underpinning BRANDM4TCH, we were able to instantly close the loop and directly leverage our first-party CRM data, and Channel 4’s All 4 audience data to calculate the incremental uplift of our campaign - all while protecting the privacy of our customers, and the security of our data.
We are thrilled that with InfoSum we have found a solution that puts data privacy first and enables us to collaborate with brands. By unlocking the power of our first-party data and giving brands access to our marketing channels, we can help accelerate ROI by delivering relevant experiences to customers and ultimately enhance the shopping experience for them.
InfoSum's privacy-first platform, designed for the cookie-less future, complements Planet V's principles of being a trusted solution for advertisers and partners and designed for the future of TV advertising.
InfoSum’s non-movement of data approach that puts the privacy of consumers first, we are confident that we’re delivering a better experience not only for our advertisers, but for our All 4 audience.
We hope you have found this information useful. If you’ve got any questions about how your company can take advantage of Connected TV and data clean rooms, reach out today! Send us an email.