Commerce is fragmenting. Consumers move seamlessly across retailers, media platforms, marketplaces, and social environments, yet the intelligence behind those interactions remains disconnected. Growth is harder to predict. Performance is harder to scale. And AI is accelerating expectations faster than most organisations can adapt. 

The next era of commerce will not be defined by who holds the most data, but by who connects intelligence across the ecosystem in real time. Brands, retailers, media owners, and commerce platforms must move beyond isolated optimisation towards shared, predictive advantage. And as agentic systems begin to automate decision-making, activation, and transactions, the operating model of commerce itself is shifting. 

Join InfoSum and WPP as we bring together senior leaders from across the commerce landscape to explore what this transformation means in practice. What must change? What must connect? And what comes next?