2025 Digital Outlook: The First Party Future

First-party data has become a critical asset in a world increasingly governed by privacy regulations. In The Fellowship of Collaboration: Unlocking the Power of First-Party Data, InfoSum CEO Lauren Wetzel will explore why true success depends on collective efforts. Hear how innovative a Private Data Network in New Zealand showcased the transformative potential of collaborative strategies.

We’ll also examine the rising tide of “clean room-like” offerings and the pitfalls of privacy washing. Finally, get a glimpse of the neutral, privacy-first collaboration technologies coming in 2025—promising a more flexible, future-ready approach to data.