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Driving business growth through data partnerships

18th November 2026
|
14:00pm - 17:30pm
|
Bratislava

Wednesday 18th November 2026

14:00pm - 17:30pm

Nivy Tower, 28th floor Mlynské nivy 5, 821 09 Bratislava

For publishers, retailers, commerce businesses, and other data-rich organisations, first-party data represents an increasingly valuable commercial asset. The opportunity and challenge lie in turning those data assets into new revenue streams and advertising solutions for brands without losing control of their data and the commercial value it holds.

Join WPP Media and InfoSum for an invitation-only executive briefing at Lab28, 28 floors above Bratislava in Nivy Tower. Enjoy panoramic views across the city while learning how data clean rooms can drive growth for your business. We’ll explore how data clean rooms:

  • Empower organisations to connect data and audiences while maintaining control of proprietary data and commercial value
  • Create new opportunities for data monetisation and new revenue streams
  • Enable data owners and partners to build new partnership models for business growth across Slovakia and the wider CEE market

Agenda

  • 14:00 - 14:30
  • Arrival and networking
  • Network with fellow senior leaders and the WPP Media and InfoSum teams while enjoying unparalleled views over Bratislava.
  • 14:30 - 14:50
  • Introduction
  • To kick things off, Nick Henthorn, Global Head of InfoSum at WPP, explores how decentralised data collaboration unlocks innovative new data partnerships and the use cases for data owners and partners.
  • 14:50 - 15:15
  • Local Market Opportunities
  • Matej Kolarovsky, Market Lead, CEE at InfoSum, discusses the commercial growth opportunities for data owners and partners across Slovakia and the wider region.
  • 15:15 - 16:00
  • Discussion with Nestlé, SLSP and InfoSum
  • Matej Kolarovsky sits down with Tomáš Velan, CMO at Nestlé Czech Republic and Slovakia,  Andrej Mišovič, Head of Digital Growth & Experience at Slovenská sporiteľňa and InfoSum’s Nick Henthorn to explore what advertisers need from data owners and partners and the barriers the industry needs to overcome.
  • 16:00 - 17:30
  • Close and Networking

Speakers

Nick Henthorn
Global Head of InfoSum, WPP
InfoSum
Matej Kolarovsky
Market Lead, CEE
InfoSum
Tomáš Velan
CMO
Nestlé Czech Republic and Slovakia
Andrej Mišovič
Head of Digital Growth & Experience
Slovenská sporiteľňa
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